2007-02-28T16:33:00.000-08:00

KW Low, CFA
---> Contact KW

PRODUCT MANAGEMENT EXECUTIVE

MBA * WHARTON SCHOOL OF BUSINESS, University of Pennsylvania

Technologist and strategist with strong results-driven online product management and post-launch marketing experience driving online consumer adoption, market share and profit growth. Excellent manager at leading cross functional teams to successfully launch digital products. Expert in managing complex client & partner relationships.

* New Media Product Management
* Market & Competitive Analysis
* Financial Modeling
* Interactive Marketing/Advertising
* Go-to Market Strategies
* Business Development
* Strategic Alliances & Partnerships
* Online Customer Acquisitions
* Web Analytics

CAREER ACCOMPLISHMENTS

* Launched advertising-supported online properties with broadband video & social media to maximize web traffic, deepen user engagement and build active community, and grew over 25% in monthly revenues.
* Achieved 20% quarterly revenue lift by creating new business models for consumer internet products.
* Generated $1MM in first year revenues by developing global online financial products with strategic partners.

PROFESSIONAL EXPERIENCE

INDEPENDENT NEW MEDIA MANAGEMENT CONSULTANT, Los Angeles, CA, 2006 - present
* Developed & executed go-to market internet strategies, new business models & online product roadmaps for clients to monetize content and maximize transactions with online communities.

SHOPZILLA, Los Angeles, CA, 2005 - 2006
Senior Business Analyst / Product Manager
* Analyzed and pitched new profitable search engine products to senior management for shopping comparison websites with extensive data analytics, revenue models and detailed product plans (PRDs, business cases).
* Built a new search analytics group to research & test products that can add over 20% in quarterly revenues.
* Managed development lifecycle and scope by directing product team with agile product development methods.
* Launched affiliate program to generate new revenue and raise search engine ranking for shopping categories.

TRADEWARE SYSTEMS, New York, NY, 2004
Product Manager
* Responsible for P&L and launched global online trading services to achieve over $1MM in first year revenues.
* Persuaded CEO with profitable business models & led engineering team to develop new approved products.
* Developed new global businesses by targeting early-win clients with profitable ROIs and pricing models.
* Managed alliances with external business partners resulting in 33% reduction in marketing expenditure.

HARBORSIDEPLUS, New York, NY, 2002 - 2003
Product Marketing Manager
* Launched client-focused online trading products with customized collaterals, BI analytics and business cases.
* Analyzed markets & competition to develop & launch new online products to exceed revenue targets by 25%.
* Supported sales with ROI analyses and increased client adoption rate by 100% with quality customer care.

WELLINGTON MANAGEMENT COMPANY, Boston, MA, 1994 – 1999
Software Product Manager / Senior Applications Developer
* Designed and implemented multi-year product strategies for a database-driven, 24-hour global online trading software during 300% growth in asset under management.
* Persuaded senior management to adopt online solutions with detailed financial impact analysis & product plan.
* Allocated annual budget of over $1MM for software product strategies and platform development.

Career Note: Additional professional background includes roles as MBA Intern - Product Marketing at Allegis Corporation (2000) and Business Systems Analyst at The Boston Company (1992 – 1994). Details on request.

Past consulting engagements include creating a consumer media firm (DreadCentral.com) with multiple revenue sources and launching online properties for an independent startup cable network (The Horror Channel):
* Set up new business models in sponsorships & transactional paid products to increase revenues by 100%.
* Developed strategic partnerships with entertainment & toy firms to co-market interactive & mobile content.
* Created online advertising platforms to increase online ad revenue by more than 1000% in Q1 2006.
* Grew brand awareness & monthly web traffic by 25% with SEO, SEM, email marketing & social networks.
* Analyzed deal and negotiated terms for a minority equity investment by a media firm worth over $3MM.

EDUCATION

THE WHARTON SCHOOL, University of Pennsylvania, Philadelphia, PA, 2001
Master of Business Administration, Entrepreneurial Management
1st Place Team Winner - Clorox Marketing Competition; President - Wharton Technology Club

CLARK UNIVERSITY, Worcester, MA, 1992
Bachelor of Arts, Computer Science and Economics
Magna cum laude; Phi Beta Kappa; Dean's List; Full scholarship.

LONDON SCHOOL OF ECONOMICS, London, United Kingdom, 1991
Ranked top 5 percent of LSE’s entire study-abroad class

Technical: MS Visio, MS Project, MS Access, SQL, SQL Server, Oracle, Sybase, Omniture SiteCatalyst. Hyperion Essbase. Financial spreadsheet modeling.

Additional Information: Chartered Financial Analyst (CFA). USA Permanent Resident. Malaysian Citizen. Extensive travels in Europe, Latin America and Asia. Other languages include Malay and Chinese.

Wharton Club of Southern California – Vice President, Programming for an active alumni organization with more than 3,000 members and over 80 events each year.

Interactive Television Alliance – Facilitated "Future of Television" & "Technology Walk-Through" conferences and helped produce "Alternative Upfront" panels at NATPE 2007. Board member since 2006.